Mozilla made a choice and inked a deal with Yahoo for one of the original search engine giants to become the default choice for their Firefox browser. Firefox users can expect the change to happen in December, of this year, and will clear out Google as the primary, and default search engine within the browser. Simultaneously, Yahoo will be launching a brand new search experience for users of Firefox, in the United States – on both desktop and mobile versions.
According to Yahoo the new search engine and subsequent experience users have with Yahoo will be “a clean, modern and immersive design that reflects input from the Mozilla team.” Understanding that a five-year deal was at stake, for Yahoo to become the default search engine for the browser, the company was going to have to have some serious input as to the function, and appearance of the new search experience.
While Google will not be yanked from the entire experience, they will be yanked from the default – or primary location – which is where they’ve enjoyed being for some time. This move, is one that shows Mozilla wanting to have greater control over the search aspect within their browser, and an obvious desire to bring a greater experience to their users. Since 2004, Google had been the primary search engine for the platform. Chris Bear, the CEO of Mozilla said in a statement that “We are excited to partner with Yahoo to bring a new, re-imagined Yahoo search experience to Firefox users in the U.S. featuring the best of the Web, and to explore new innovative search and content experiences together.”
Similarly, Yahoo voiced positive thoughts about the move and said in a statement that “Search is an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications and digital content.”
The deal obviously gives Firefox an edge, who has seen a declining market share over the last several years. While their presence is still notable, the company, who in their prior deal saw 88% of their revenue come from the deal with Google, will once again see the largest portion of its profits come from a new deal with Yahoo. For Yahoo, this deal gives them an edge over Google in search, at least temporarily, and an opportunity to really prove themselves on a stage as they reinvest themselves in the search market.