Apple has begun their Black Friday promotion but has more than just boosted sales and lower prices in mind this holiday shopping season.

Apple launched their Black Friday promotion today with the addition of iPhones this year. Ordinarily, and in years past Apple has excluded the iPhone from Black Friday promotions or promotional pricing. However, this year is an exception to that rule as the company has more on their mind than just driving their bottom line and boosting sales. The promotion is fairly simple, and while it does not include specified amounts off of the purchase price of any of their devices, they do offer iTunes gift cards, of fairly significant amounts.

For those who buy an iPod Touch, iPod Nano, Apple TV, select Beats by Dre headphones, or an iPhone that predates an iPhone 5c under contract will receive a $25 iTunes voucher card. iPad Air 2, iPad Mini 3, iPhone 6 Plus, iPhone 6, iPhone 5S, and iPhone 5c unlocked will all earn a $50 gift voucher to the iTunes store.

Apple Black Friday 2014 Deals with Product RED

All models above that will receive a $100 iTunes Store voucher, which is a significant upgrade from years past, where the company has staggered them differently, or only offered them on exclusive items. That means you can get $100 off any Mac and top-end Macbook. The vouchers work in a very straightforward manner, giving users the money to spend in the iTunes store, and it essentially saving them in the long run, instead of saving them the money directly, up front. While some customers are not over the top happy about voucher, instead of specific price markdowns, the concept is more about the cause, rather than the price points.

See Also: AT&T offers HTC One M8, LG G3, Galaxy Note 4 for $0 this Black Friday.

A big reason why the company has executed the voucher sale that they have is to generate donations for Appleā€™s Product RED. Apple said that they would be donating a percentage of every gift card distributed in the process. So, in purchasing an Apple product with a gift card, Apple will be donating a portion of the proceeds to the global fund to fight AIDS. Inside the App Store, Apple will be donating the proceeds from select apps to the same fund. This would be included on purchases of apps that participate in the Product RED. Of those, 100% of the proceeds will go to the cause, instead of only a percentage.

See Also: Verizon Black Friday 2014 Deals: One M8, G3, Moto X, 2013 flagship phones for $0.01.

Overall, the message that Apple is sending is that the issue is bigger than the minor price cut that you could see, if the company offered $20-50 off devices.

For more great Black Friday deals, visit our Black Friday 2014 hub!

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