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Disney+ Price Increase Shows Limits of Subscriber-Growth Push – The Wall Street Journal

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https://www.wsj.com/articles/disney-price-increase-shows-limits-of-subscriber-growth-push-11660256118
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The growth-at-all-costs phase of the streaming wars is over; now, profits are the priority.
Faced with slowing subscriber growth in their core domestic markets, some streaming services are shifting their focus from adding users to increasing their bottom line. The result is that streamers such as Walt Disney Netflix and Warner Bros. Discovery are each doing some combination of reducing costs, raising prices and creating new ad-supported tiers that offer content at lower prices to consumers but also establish a new revenue stream for the companies.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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