The new numbers by AdDuplex shows Windows Phone 8.1 with more than 50% adoption rate along with Lumia 630’s steady but slow growth.
AdDuplex numbers show Windows Phone 8.1 is continuing to creep up and exceeds 50% of adoption rate of all Windows phone. The ad network published its Windows Phone Statistics Report for November, 2014 this weekend.
According to the report, Windows Phone 8.1 is being popular among users and new smartphones are also gaining the mobile space occupied by the Lumia 520, especially the Lumia 630 and 635. In October, Windows Phone 8.1 took over WP8 and now strengthened its position, the new OS has reached 50.8% of adoption, with WP 8.0 at 33.5% and WP7.x collectively at 15.7%.
The figures show adoption rates as of November 24, 2014, and the report is based on data collected from 5,005 Windows Phone apps running AdDuplex SDK v2.
Microsoft/Nokia is still at number one position with 94.99% of Windows phones, followed by HTC (3.11%), Samsung (1.14%) and Huawei (0.62%). There are ten Lumia devices, available in the market, in the top 10 Windows phones list worldwide. The Lumia 520 continues to occupy the top spot with 26.3% whereas the Lumia 630 and 635 (with 7.1%, grew 0.7% compared to the previous month) has begun to cannibalize the share of Lumia 520. The second spot also has no change, and the Lumia 625 sits on it with 7.2%. In the statistics, recently launched Lumia phones (730, 735 and 830) were absent.
Moreover, AdDuplex has also discovered a series of new Lumia devices by Microsoft/Nokia, which might soon show up in stores.
Microsoft/Nokia RM-1069, RM-1070, RM-1071: The one is a low-end 480×800 4” phone seen mostly in Asia. Based on the resolution this looks like something with physical buttons.
Microsoft/Nokia RM-1072, RM-1075: A mid-range phone appeared in Finland, with a display of 5 inches and 720p resolution.
Nokia RM-1078: 480×854 (unknown screen size), seen exclusively on Sprint in the US.
Microsoft/Nokia RM-1062, RM-1063, RM-1064, RM-1065: It is a phablet device, seen in Finland, US (AT&T) and some Asian countries. The one sports 720p display and is most likely the successor of Lumia 1320, not 1520.