Steve Wozniak revealed what the early stages of Apple – as a business – really looked like, even going as far as to refute parts of the Apple garage story.
Steve Wozniak has for a long time been the center of the story that has existed in Apple culture for years since the company began producing mainstream products. A big part of this story is the notion that the Apple – was created in a garage – where Steve Jobs and Steve Wozniak created some of the first pieces of Apple hardware.
Interestingly though, that wasn’t the case. At least not the degree that some of the story has been commercialized, or romanticized. Wozniak admitted that while the two would meet in a household garage to test systems, and products as they produced them – by and large – the products were made in his cubicle at HP, or at home. Meanwhile, Jobs primarily worked out of his bedroom, generating sales and making phone calls to place orders for parts and products needed to create the hardware they were working on.
Wozniak said in an interview, “The garage is a bit of a myth. It’s overblown. The garage represents us better than anything else, but we did no designs there. We would drive the finished products to the garage, make them work and then we’d drive them down to the store that paid us cash.” He even went on to point out that usually there were two or fewer people in the garage at any given time, and in the rare instance when there were more than two people in the garage – they were rarely being productive.
Many have pointed out that the idea of the “Garage story,” was one that was really romanticized just out of the way they got where they were going. Essentially, due to the fact that Jobs and Wozniak had to rely “primarily on his or her extraordinary efforts and talent to overcome the difficulties inherent in create a new business,” was the biggest reason for the garage myth – as was pointed out in the California Management Review called “A Garage and an Idea: What More Does an Entrepreneur Need?” which was authored by Pino Audia.
The overall message about the company’s birth and how Apple became what it is today was largely due to the two co-founders working in the tech industry for so long. Jobs worked at Atari for a long period of time, and Wozniak at HP, even doing so simultaneously as they developed Apple into something sustainable.