Google announced Google Cardboard earlier this year at Google I/O, which seemed to be on course to revolutionize the concept of virtual reality. Google Cardboard paired an inexpensive set made from cardboard – and a smartphone. On the Google Play store, there are 20 apps that currently work with Google Cardboard – and the idea is to bring virtual reality to everyday reality. The company reached a landmark number with their sales figures hitting 500,000 units sold of Google Cardboard – which was above forecasted expectation.

Google Cardboard has some really impressive qualities to it besides just being really inexpensive compared to some of its competitors. Google has a few games, and overall experience apps that really deliver on the platform. However, the company is now expanding the playing field by offering developers an Android and Unity SDK to give them the opportunity to actually create some of the next-level content for the Google Cardboard system.

One update that Google is working on for the Cardboard system is providing more personalization around the headset. Giving users the ability to build a headset themselves, or even venture into more personalization of the actual headset itself. Virtual Reality headsets are something that have always been big in terms of potential personalization, so the updates that Google is delivering in this category aren’t exactly shocking.

Some of the application updates that users will begin to see in the Play Store are things like “test drives to live concerts to fully-immersive games, and they all have something amazing to offer,” read a Google blog post on the subject. This concept really just has a lot of potential, no matter how much – or how little has been done. Google even said that “The growth of mobile, and the acceleration of open platforms like Android make it an especially exciting time for VR.”

Google updates Android Wear with watch faces, companion app and more

Now as Google works to expand the system that it operates on, and with more exposure can work to create a larger client base for Google Cardboard – it seems that virtual reality might be becoming mainstream reality sooner – than later. The company added that “there are more devices, and more enthusiastic developers than ever before, and we can’t wait to see what’s next! We’re also working on a few projects ourselves, so if you’re passionate about VR, you should know we’re hiring.” Google sees what they have created, and they are perfectly willing and ready to capitalize on that creation.


    • Yes, but no more so than Oculus and the rest…
      Oculus, by the way, is a stock scam…they are selling nothing new, unique or patent worthy in their hardware, the money is all in their software, the key to which is motion control. Sony and Microsoft, Leap Motion…these all have a head start in that area, and Sony already has glasses. Who do you think will have the sales edge, Oculus and Facebook, or Sony?
      Otherwise, this tech has been around for 20 years. Google Cardboard just makes this all hilariously obvious.

      • are you a complete fuckwit? ok, maybe that’s not very fair on you, you’re just ignorant, for all I know you could be very inteligent.

        getting a VR headset right is not easy at all, the tech has not been around for 20 years, and yes, software is a big part of it, but it isnt the whole story. The google cardboard is extremely simplistic, and very low quality, and is in fact more of a 3d viewer than real VR

        For example, getting the optics right is not easy at all, they have to work for a large variety of people with different distances between their pupils, as well as people with sight difficulties, and there are many, many factors that go into optics, and getting it right is not easy. google cardboard just lets you focus on the display without magnifying or stretching it, using very basic and crappy lenses, while the rift has to stretch the image around your entire field of view, while still remaining clear, and high quality, for a wide variety of people.

        Another thing which isn’t AS hard, is getting very precise and high refresh rate sensors, but it still requires some serious R&D to do it at a consumer price, and then there is a very complex job of interpreting and processing the information efficiently to provide very low latency head tracking

        the tech to do this has not been around for a long time, low persistince high-dpi oled displays have only come to the consumer market in the last few years, the same goes for cheap, high quality sensors, and the computer hardware to power VR is only now *just* powerful enough.

        And the point about software is somewhat true, software is a VERY important part of VR, and getting it right takes a huge amount of R&D, but it is by no means the only thing oculusvr is doing

        I hope I have opened your mind to key points about why VR is not easy

      • I really advice you to do a side by side comparison of a cardboard and an Oculus Rift DK2. The difference is epic.
        I tried cardboard with a very open mind, after hearing a lot of good things about it, and when I putted the thing on my face I started laughing. This thing is a joke, I wouldn’t even call it VR.
        Wrong scale, bad latency, very low field of view, terrible motion blur, and bad graphics… It looks more like 3d movies with a bit of headtracking.
        How can you seriously think that sticking your smartphone on a pizza box is going to give you the same experience than a 300 dollars device optimized for VR, with very low latency, high end optics, proper calibration, 1:1 positional tracking, 75 hertz and timewarp ?

    • Actually it’s less harmfull to your eyes than looking at your monitor.
      The lenses are made so that your eyes can focus at infinity, otherwise you wouldn’t event be able to see the screen. It would look like a blurry mix of colors.


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