Google announced Google Cardboard earlier this year at Google I/O, which seemed to be on course to revolutionize the concept of virtual reality. Google Cardboard paired an inexpensive set made from cardboard – and a smartphone. On the Google Play store, there are 20 apps that currently work with Google Cardboard – and the idea is to bring virtual reality to everyday reality. The company reached a landmark number with their sales figures hitting 500,000 units sold of Google Cardboard – which was above forecasted expectation.

Google Cardboard has some really impressive qualities to it besides just being really inexpensive compared to some of its competitors. Google has a few games, and overall experience apps that really deliver on the platform. However, the company is now expanding the playing field by offering developers an Android and Unity SDK to give them the opportunity to actually create some of the next-level content for the Google Cardboard system.

One update that Google is working on for the Cardboard system is providing more personalization around the headset. Giving users the ability to build a headset themselves, or even venture into more personalization of the actual headset itself. Virtual Reality headsets are something that have always been big in terms of potential personalization, so the updates that Google is delivering in this category aren’t exactly shocking.

Some of the application updates that users will begin to see in the Play Store are things like “test drives to live concerts to fully-immersive games, and they all have something amazing to offer,” read a Google blog post on the subject. This concept really just has a lot of potential, no matter how much – or how little has been done. Google even said that “The growth of mobile, and the acceleration of open platforms like Android make it an especially exciting time for VR.”

Google updates Android Wear with watch faces, companion app and more

Now as Google works to expand the system that it operates on, and with more exposure can work to create a larger client base for Google Cardboard – it seems that virtual reality might be becoming mainstream reality sooner – than later. The company added that “there are more devices, and more enthusiastic developers than ever before, and we can’t wait to see what’s next! We’re also working on a few projects ourselves, so if you’re passionate about VR, you should know we’re hiring.” Google sees what they have created, and they are perfectly willing and ready to capitalize on that creation.