Samsung isn’t sweating Apple – even as the company saw one of its worst years in recent memory, and Apple saw one of its best years. The first half of the year – headlines detailing the failure of the Samsung Galaxy S5, as Apple’s iPhone 5S outperformed the newer flagship device were more than prevalent. The second half of the year saw similar results as Apple released their largest smartphones ever succumbing to the pressure to produce a phablet – or be forgotten in the smartphone industry.
However, new analysis from Gartner suggests that while the trendy war between Apple and Samsung is a legitimate one – neither company should have their eye on each other, for their growth in market share. Instead, the analysis points to the three smartphone producers – who are all Chinese companies. Huawei, Xiaomi, and Lenovo all increased their market share against the two smartphone giants – and now together account for the largest amount that any three companies that aren’t named Samsung or Apple – have ever accounted for in recent memory.
One of those companies, Xiaomi saw a massive 336% growth spurt from the third quarter of 2013 – to the third quarter of 2014 of any smartphone producer. Xiaomi saw their growth happen mainly due to adaptation of their devices in China. However, Xiaomi is currently facing patent issues in India – and the devices are even banned in the country.
This could pose a risk for the fastest growing smartphone producer – in the fastest growing smartphone market in the world. While Samsung was the big loser in market share seeing 7.7% of the company’s share disappear – they weren’t losing that share to Apple. Apple saw a negligible growth rate of less than one percentage point when it came to market share from the end of the third quarter last year to this year.
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Samsung though still has a double-digit lead over Apple when it comes to market share – even after losing a significant portion of their overall market share in the last year. Similarly, the results tell the same story when it comes to operating systems as well. Apple saw an increase of less than one percentage point when it came to market share of their iOS. Android on the other hand saw an increase of just 1.1% – but due to the larger volume of devices that Android devices account for – that meant adding 44,817 devices compared to Apple’s adding of just 7,856 devices.
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The expansion of Chinese smartphone producers, along with the fact that the top two companies – who previously have controlled and dominated the smartphone market are starting to lose their grip on that market – despite positivity points to the change in trend. A change at the top though would still be a very long time out – as Samsung, and Android are very comfortable at the top of the smartphone world.