Amazon is finally opening up to some about the future of the Fire Phone. While some have contended that after the massive, and well-known failure of the first Fire Phone, it would be a significantly updated and upgraded device, or nothing at all. Many within the smartphone industry even leaned toward Amazon packing up their bags and getting out of the smartphone space entirely, before any more damage could be done by a poorly timed device.
Then, there was the price fall of the current Amazon Fire Phone’s that were on the market still that the company worked feverishly throughout the holiday season to unload – selling an unlocked device for less than $230. It looks like Amazon is sticking with the smartphone business, heading into the New Year. The goal though, won’t be to launch a device in 2015, but rather wait until 2016 to launch the next Amazon Fire Phone.
Those within the industry though are now asserting that Amazon is working on the next model Fire Phone 2, but are taking their time on the project. It’s been described as the company going back to the drawing board – and completely redesigning and rebuilding the device from the ground up. Ultimately, the first major failing that the Fire Phone experienced was its initial pricing. The company admitted openly that the pricing on the Amazon Fire Phone was not right when the smartphone released, but now says they have learned from that experience.
While details aren’t very plentiful regarding future Amazon Fire Phone’s, the details are quite-plentiful regarding the new update that has been brought to all of the current Fire Phone’s on the market. The update included “dozens” of system updates, and “hundreds” of fixes that worked out the bugs that previously existed, as well as addressed some of the major performance concerns that consumers had with the device. There were significant language updates, and even a visual search feature that the company plans to continue advancing as they continue to work and update their operating system.
The Firefly feature is one that Amazon has been working to make shopping at Amazon.com easier for those using an Amazon Fire Phone. Interestingly, this feature allows users to have pieces of art recognized by their device and named. The system version though, is listed as Fire OS Version 3.6.5 and when it released this week it took many Amazon users by surprise.
This combined with the fact that Amazon still has a few exciting deals left up its sleeve for the holiday season, even just a few days before Christmas, means Amazon is working feverishly to make sure that 2014 ends well, and 2015 starts on the right foot. Amazon has marked the Fire HD 7, Kindle, and Kindle Paperwhite down $25, $30, and $20 respectively – bringing those prices down to $114 for the Fire HD 7, $59 for the Kindle, and $99 for the Kindle Paperwhite. Perhaps though the most-impressive deal that Amazon is running heading into the Christmas week, is the 30% off the 32GB and 64GB version of the Fire HDX 8.9. That deal though will be exclusive for Monday.