Amazon has revealed that they are working on a follow-up smartphone to the original Fire Phone, but users shouldn’t expect that device to launch in 2015.

Amazon is finally opening up to some about the future of the Fire Phone. While some have contended that after the massive, and well-known failure of the first Fire Phone, it would be a significantly updated and upgraded device, or nothing at all. Many within the smartphone industry even leaned toward Amazon packing up their bags and getting out of the smartphone space entirely, before any more damage could be done by a poorly timed device.

Then, there was the price fall of the current Amazon Fire Phone’s that were on the market still that the company worked feverishly throughout the holiday season to unload – selling an unlocked device for less than $230. It looks like Amazon is sticking with the smartphone business, heading into the New Year. The goal though, won’t be to launch a device in 2015, but rather wait until 2016 to launch the next Amazon Fire Phone.

Those within the industry though are now asserting that Amazon is working on the next model Fire Phone 2, but are taking their time on the project. It’s been described as the company going back to the drawing board – and completely redesigning and rebuilding the device from the ground up. Ultimately, the first major failing that the Fire Phone experienced was its initial pricing. The company admitted openly that the pricing on the Amazon Fire Phone was not right when the smartphone released, but now says they have learned from that experience.

While details aren’t very plentiful regarding future Amazon Fire Phone’s, the details are quite-plentiful regarding the new update that has been brought to all of the current Fire Phone’s on the market. The update included “dozens” of system updates, and “hundreds” of fixes that worked out the bugs that previously existed, as well as addressed some of the major performance concerns that consumers had with the device. There were significant language updates, and even a visual search feature that the company plans to continue advancing as they continue to work and update their operating system.

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The Firefly feature is one that Amazon has been working to make shopping at Amazon.com easier for those using an Amazon Fire Phone. Interestingly, this feature allows users to have pieces of art recognized by their device and named. The system version though, is listed as Fire OS Version 3.6.5 and when it released this week it took many Amazon users by surprise.

See Also: BlackBerry revamps BlackBerry Bold as Classic smartphone (+video).

This combined with the fact that Amazon still has a few exciting deals left up its sleeve for the holiday season, even just a few days before Christmas, means Amazon is working feverishly to make sure that 2014 ends well, and 2015 starts on the right foot. Amazon has marked the Fire HD 7, Kindle, and Kindle Paperwhite down $25, $30, and $20 respectively – bringing those prices down to $114 for the Fire HD 7, $59 for the Kindle, and $99 for the Kindle Paperwhite. Perhaps though the most-impressive deal that Amazon is running heading into the Christmas week, is the 30% off the 32GB and 64GB version of the Fire HDX 8.9. That deal though will be exclusive for Monday.

7 COMMENTS

  1. They can start with adding the most popular apps in the industry : Google Apps.

    Without Google Search, Google Maps, GMail, YouTube, etc., any phone would fail.

  2. Without compatibility with all Google apps it’s a deal breaker for many. I can access all my Amazon features on any phone so why bother with a Amazon Phone that has a crippled OS. Same goes for the tablets.

    Another example of not researching what people really want before manufacturing a product.

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  4. If Amazon branded their phone as a pocketable Kindle Fire and gave it full access to the Google Play Store, that would give them a successful phone and save them tens of millions of dollars in “research” to try to figure why their Fire Phone flopped.

  5. Deal breaker for the faint of heart, deal breaker for the closed minded. Right now is the time to swoop up a Amazon Fire Phone unlocked gsm and the Kindle hdx unlocked gsm…..with recent updates these devices just work….who cares about google or apple or microsoft learn to adapt learn to use whats out their…until all “phones have complete computer usability” all phones are just limited by this store or that store who cares…the only problem with Amazon fire phone is user error…..its a very good phone and until full blown unix or linux can be used on phones they are what they are….just a different label.

  6. Why, Mr. Bezos? Why do you do it? Why get up? Why keep
    fighting? Do you believe you’re fighting for something? For more that
    your survival? Can you tell me what it is? Do you even know? Is it sales? Or market share? Perhaps branding? Yes? No? Could it be for Prime?
    Illusions, Mr. Bezos. Vagaries of perception. The temporary
    constructs of a feeble human intellect trying desperately to justify an
    existence that is without meaning or purpose. And all of them as
    artificial as Amazon itself, although only a human mind could invent
    something as insipid as Amazon. You must be able to see it, Mr. Bezos.
    You must know it by now. You can’t win. It’s pointless to keep
    fighting. Why, Mr. Bezos? Why? Why do you persist?

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