Facebook signed the NFL and Verizon up to an interesting ad test that will definitely be a change to the way people are used to absorbing ads online, and on the social network.
Facebook has unveiled a deal that will partner the NFL and Verizon with the social networking giant. The deal though is something that is rather unique for all of the parties that are involved. It will bring a different kind of ad delivery than most users are used to seeing on the social network, and throughout the platforms that are relevant and affected by it.
The ads will play after the selected video ends. Instead of playing beforehand, Facebook is betting that users will react better to ads that play after their selection is over – rather than being forced sit through an ad before the video starts. While it’s something that has been largely dismissed to this point – due to the notion that users could just end the video or close out the browser window – it begs a rather simple question. Will users be more willing to absorb a relevant ad if they’re given the content they elected to see first?
Even more interestingly, Facebook users are going to begin seeing ads that are actually game highlights – which could make anything more relevant. If successful, this deal could be the beginning of a change in the ad-space. Perhaps giving users the option of seeing more relevant information, rather than seeing relevant products – would be a better approach to landing more viewers, which ultimately equate to customers for communication companies.
The NFL is by far the biggest entity in sports in the United States – and its deal with Facebook solidifies it as one of the largest combined entities on an advertising deal to date. Oddly though, many are now questioning YouTube’s presence as a video provider since the NFL has already inked a deal similar to this with Twitter – and is now partnering in a much-larger way with Facebook. It could mean a changing of the guards when it comes to video consumption online, and it really does point to the video streaming service that Facebook has become known for in the tech community.
Facebook and the NFL will split the revenues from the ads, and it will likely be a good deal for both companies that are involved to this point.