Kodak will be launching Android products in 2015. The company is said to be working with Bullitt – an English company to create a series of devices that will be branded with the Kodak name. Bullitt has been known for making incredibly robust devices in the past, and now working with one of the once biggest names in imaging – the Kodak name could gain back some relevance. That being said, Kodak has a long way to go before they will be catching Samsung, Apple, or even LG or HTC.
Many within the industry are arguing that the devices will launch next month and that users will be able to capitalize on the market of individuals who want a photo-centric device. That being said, the new Kodak devices – which would likely launch in January – would boast a lot of imaging software that would make a smartphone or tablet worth it to those who produce a lot of images, or want a device that brings a lot of software to the imaging table.
Oliver Schulte who leads Bullitt pointed out that Kodak “Is trusted by consumers as a marque of quality and innovation. We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share store, and print them in an instant.”
The big question though is this an example of a company truly reinventing itself or just an example of a company reaching for anything out of desperation? BlackBerry is undergoing a similar period of time right now, but the future is still very bleak for that company. Will Kodak have their name next to BlackBerry as brands, and ultimately companies – that came and went?
Kodak has been out of the consumer business for some time since the company restructured following bankruptcy and has focused on digital presses and high-end printing. The incoming Kodak branded devices are said to bring a “great design and UI,” while combining the necessary functions to maintain simplicity in their mobile devices. These simplified Android devices might be great for one crowd, but might not spell out the most-dramatic of commercial success in the coming year – as smartphones grow larger in stature, as well as function.