LG is continuing its mission to expand on the offerings of OLED technology inside TV’s as they introduced their 2015 lineup at CES.
LG is doubling down on OLED TV’s as the company attempts to push into the frontier of TV technology. While it’s clear that curved screens and 3D options didn’t hit home for a lot of consumers – proving that 2014 was anything but the “Year of the TV,” LG believes that this year could be significantly better with the right technology. Specifically, the company is looking at OLED technology to really change the way people absorb TV and the way people watch TV.
Additionally, the company is expanding their web browsing ability and some of the services that their TV’s will offer, but most-importantly, and perhaps most-interestingly, the company will be focusing on how to improve the display – in a world where displays seem to be improving faster than consumers can even adjust to the updated displays.
For this year, the company has invested $600 million to expand their production of OLED displays, and LG is appearing to key in on specifically pairing OLED technology with other things like 4K displays. For example, the company introduced 7 new versions of 4K OLED TV’s – all ranging between 55 and 77 inches. The major draw of the OLED display is the ability to achieve perfect blacks, and perfect whites – specifically by giving the TV the ability to disable particular pixels – should it require pure black.
However, prices nor refresh rates were introduced with the new designs. The models were shown off, and some were even shown to support Netflix. The company announced that they would be joining forces with Netflix to bring additional content and partnership options for their users. Additionally, LG is said to be working with Vudu, YouTube and a few others to expand what the LG ecosystem is able to work with.
The company hasn’t forgotten about its own ecosystem, either. The company said that they would be expanding their internet services and the way their devices interact with each other. Specifically, the company said that they would be working to improve the overall function of their ecosystem, creating an “Internet of Things” and further expanding the services that they have had in the works for the last several years.