Apple had a record-breaking week during the first week of 2015, as the company registered nearly $500 million in that period in the App Store.
Apple is off to a record-breaking start in 2015, after first week sales in the App Store cross the $500 million threshold. The massive sales are just the beginning of an upward trend that is growing as Apple sees iPad and iPhone users spending more, and more on their devices. This great start though to 2015 was also spurred by tremendous 2014 for the company when it comes to iOS App Store sales as well. In fact, Apple saw sales numbers of $4.3 billion last year, and that number seems as though will have serious competition after a significant boost in the first week of 2015.
“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” according to Eddy Cue Apple’s senior vice president of software and services. Additionally, it would appear as though the payouts to developers also significantly improved over the course of the last several years. Some reports even suggest that payouts rose as much as 43% in 2014 from 2013.
One major change though that will be coming to the App Store in the coming year will be the pricing adjustment that is going to take place to accommodate exchange rates that are evolving, and some other technical features. This though shouldn’t be hurt too badly by the fact that Apple is off to an incredibly solid start when it comes to pushing the bottom line of the App Store further.
By Apple beating the previous record though, they set the bar very high for the rest of the year. While sales typically are strong in the beginning portion of the first part of the year – with Christmas sales still pushing the bottom line – it will be interesting to see if the company can keep this momentum going forward. Altogether Apple will have a very good opportunity to solidify itself really as a significant role-player in how its store is received.
The company has also been working on some changes that could be coming to the interface of the App Store, and how it functions in the coming months.