Facebook is expanding their role in the video segment of social networking. Specifically, the social network has acquired QuickFire Networks – a tech startup that specializes in video-processing. The goal of the acquisition is to improve lagging response times within Facebook with videos that are becoming more, and more embedded within the social networks mainframe.
This comes at a time when Facebook is becoming more heavily embedded in the streaming video space, and at a time when the company has said that it aims to be more like YouTube – in years to come. In an emailed statement, a Facebook representative said “Video is an essential part of the Facebook experience. We are excited to bring QuickFire Networks on board as we continue delivering a high-quality video experience to over 1.3 billion people who use Facebook.”
QuickFire Networks CEO Craig Lee said in a statement, “QuickFire Network was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of video that’s happening online without compromising on video quality.” To that point, this is a major factor in Facebook electing to acquire the video startup, in an effort to shore up their video streaming service – which ultimately does compromise quality.
QuickFire Networks combatted this problem by creating different profiles for various types of video, and when it came to technology the company utilized custom motherboards – that run from 11 Intel Core i7 processors. Combine this with custom software that allowed all of the processors to work in unison – ultimately beefing up the ability and stability of QuickFire, and making them a hot commodity within the video streaming space.
The draw is obvious for Facebook. This acquisition will mean faster-buffering speeds for users with videos that play within the News Feed, and profiles. This just reiterates Facebook’s desire to be a top competitor in this area. Specifics of the deal were not made public, and it is unclear just how much the acquisition ultimately cost Facebook. It’s also unclear how soon the physical transition will happen – but it’s been made official that the company will be winding down its own operation and begin transitioning employees from QuickFire Networks to Facebook in the coming weeks.