Samsung is looking to get inside the spotlight in an increasingly competitive smartphone market. In the United States, the company is doing well, continuing to be the most dominant smartphone maker in the industry – despite impressive iPhone sales, as well as a rough year for the company as 2014 ended. That being said, the company is challenged significantly harder in the international market – specifically with Chinese smartphone makers getting more, and more competitive and taking market share away.
Now, the Samsung Galaxy A7 looks to capture and take advantage of some of the challenge those competitors. Specifically, the company is looking to tap into the mid-level market – and insert a device that can look, feel, and perform as well as an iPhone. That is why so many people, who have seen the Galaxy A7, have begun seeing the similarity. The Samsung Galaxy A7 packs a Qualcomm Snapdragon 615 processor with 2GB of RAM. Measuring in at just 6.3mm it is even thinner than the iPhone 6 and has an impressive screen size – at 5.5-inches. That 5.5-inch display is an HD AMOLED display that will hang with the best of them, and that puts the screen size just beneath the Galaxy Note 4.
Impressive battery strength and size will come with the 2600mAh battery, and the device will run Android 4.4 KitKat. The front facing camera will be an impressive 13MP, and while that may not seem like a very strong camera, compared to many other mid-level devices, this is definitely an impressive feature. More impressively, the front facing 5MP camera will be great for selfies, and the phone will even come packed with a selfie mode that will allow users to have a selfie focused for them without much effort automatically.
However, with these specifications being great for a mid-level device, they’re unlikely to compete with some of the major names out there globally – like Xiaomi who is producing a device that when compared side-by-side – is difficult to beat with a faster processor, more RAM memory, a stronger battery, and even better camera specifications. Samsung is at a crossroads, but it remains unclear whether the Galaxy A7 is the answer that the company has been looking for to capture international market share – which it so desperately needs.