Apple Inc. has been experiencing some interesting times when it comes to their wearable technology, the Apple Watch already this year. First, there were reports out that indicated that the device would be having processors produced by Samsung, and then the addition of the fact that reports swirled about Samsung’s limited timeframe to get the processors produced, and how that might impact sales of the Apple Watch this year. Some of those reports even indicated that sales that were expected to be between 30 and 40 million units might actually only end up being around 10 million for the actual year.
However, new data from Credit Suisse in a survey showed something significantly different. A survey collected by the finance company pointed out that 18% of individuals who bought an iPhone 6 or iPhone 6 Plus would “definitely” purchase an Apple Watch. The rest of the data showed that 45% of those surveyed had little, if any interest in the Apple Watch – and would likely pass on the item – while a quarter of iPhone 6 owners were on the fence – and could easily be swayed one way or another.
Credit Suisse did point out though in their report that there could likely be a shortage heading through 2015 – as even they reported that Apple was likely only going to produce around 20 million Apple Watches in 2015 itself. It is unclear what kind of impact, if any, this new data will have on the trends themselves, or how Apple responds to the seemingly high expectations. If the company has the ability, they may pursue an option that would allow them to produce more devices to ensure that more of those customers would be able to get their hands on Apple Watches.
A spring launch though, which seems apparent at this point, will definitely bode well for Apple when it comes to racking up sales throughout the year. It will give the company enough time to create some buzz, and have some buzz created within the Apple community about the product heading through the year, and into the most important time of year in stores. It means Apple will have a chance to build supply and demand really heading into the fall and holiday shopping seasons, to ensure that they absolutely maximize sales results. This new information from Credit Suisse though points to a product that won’t have any trouble maximizing its selling potential this year.