Google updates its Knowledge Graph for event searches in SERP – giving more information, like tickets availability and venue details.

Google is expanding their event search within the Knowledge Graph that appears when querying a search. The search giant is now allowing musicians to display more information and more relevant information than ever before using schema.org ticketer events markup. It will give musicians and artists alike the opportunity to promote themselves, and streamline potential customers to the right places. The first way they will be doing this is by allowing musicians to insert links of official ticketers within the search results.

The concept of the update really focuses on a few very simple ideas. First, it will expand the answer card that users see when they search for concerts – that will be updatable by the musician. This is where they will either be able to update the information manually – or give webmasters the ability to utilize a widget to streamline the process further. A few of the things that will be added to the results will be things like venue events, comedian events, as well as ticket listing and pricing. The changes are something that while will not necessarily impact everyone – will definitely have a strong impact on some of the core Google users, especially on the music end.

Google-Knowledge-Graph-Event-Tickets

Google said that with regards to tickets – any venue, that sells a ticket within the Ticketmaster umbrella, will be automatically covered. However, they noted that there would be additions to that as well. For example, AXS, LaughStub, Holdmyticket, Stranger Tickets, Ticketfly, Wanttrickets, and Digitick, to name just a few would be included in the integration as well.

The biggest improvement for fans of music will be the fact that right within the answer card, displayed after a Google search, tells whether tickets are currently on sale or not. If they are, then a link will be provided and the user can simply go to that authorized and official address to buy tickets – or if the tickets have yet to go on sale – the card will display a date and time when those tickets are said to be going on sale. The addition of comedy events is also something that many users have wanted for some time now though. Google is said to be working to expand this feature even more though in the coming weeks and months.

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