Home Latest News Natural Diamond Council Names New Global Ambassador, Lily James, Inspiring Latest Advertising...

Natural Diamond Council Names New Global Ambassador, Lily James, Inspiring Latest Advertising Campaign – Yahoo Finance

The new “To Treasure, Now and Forever” campaign celebrates the longevity, beauty, and versatility of natural diamonds throughout all the roles one may play in life
NEW YORK, Sept. 8, 2022 /PRNewswire/ — The Natural Diamond Council (NDC) announces the imminent launch of its global advertising campaign with the sentiment: “To Treasure, Now and Forever” featuring the freshly appointed British actor, Lily James to Global Ambassador.
Ms. James has had a diversified, international acting career, and is a celebrated Hollywood star who recently received her first Emmy nomination for Outstanding Lead Actress in a Limited Series for her performance as Pamela Anderson in Pam & Tommy. Ms. James’ next feature film project, Providence, is currently in post-production.
Lily James is the modern epitome of natural diamonds,” says David Kellie, CEO of Natural Diamond Council. “With her recent Emmy nomination, Lily has been recognized as one of the leading actors in the world. The talent, versatility, and authenticity she brings to the table are the perfect attributes to represent natural diamonds. We are thrilled to have her join us as we build upon the success of another record-breaking year for natural diamond jewelry.”
“I am so excited and proud to be the Global Ambassador for Natural Diamond Council,” says Lily James. “It has been illuminating to discover the positive impact of the natural diamond industry across the globe and its commitment to continued improvement. I am eager to witness more of this firsthand in my new role.”
Ms. James shines in NDC’s natural diamond universe, serving as the main inspiration for the 30-second campaign film which captures a series of scenes relevant to the myriad of roles Ms. James plays on and off camera. Set throughout London, where Ms. James resides, the film draws the eye to its heroine from street, to set, and to stage. Each moment, whether big or small, is decorated by life’s most meaningful adornments, sparkling pieces of diamond jewelry underscoring the film’s manifesto, “To Treasure, Now and Forever.”
“Women self-purchasing natural diamond jewelry continues to be a dominant growth driver for the sector,” says Kristina Buckley Kayel, Managing Director of Natural Diamond Council. “Women today play many roles in life, and a natural diamond jewelry purchase is a way to express reward, self-love, and individuality which we aim to personify through our campaign film. The diamond jewelry is a constant reminder of her deservingness no matter what she has going on!”
As a brand-agnostic, not-for-profit organization which celebrates the creativity and values of the natural diamond category, NDC’s campaign showcases a range of diamond jewelry styles from staples like tennis bracelets and necklaces, studs and hoops, to original creations including statement earrings or spiral bracelets. All of these pieces were sourced from independent designers, brands, and NDC’s official retail partners who will also run the campaign into 2023 through a co-op advertising program.
Building upon the success of NDC’s previous advertising campaigns, Ms. James wears jewelry specifically created for the campaign that are IP-protected and extensions of bestseller items such as the Soleil pendant, designed by Malyia McNaughton, an alumni of NDC’s Emerging Designers Diamond Initiative, which is now reimagined as earrings and a bracelet. The selection of campaign-specific jewelry pieces are available upon request and can be interpreted by retailers globally. All jewelry worn in the campaign will be showcased in an immersive look book on a dedicated campaign website located on naturaldiamonds.com, which has received over 130 million unique visitors in 2021.
The advertising strategy focuses predominantly on digital video including presence on streaming services, Hulu and Peacock. Campaign creative will run across print and digital media outlets and be present out-of-home in transit shelters in the New York and Los Angeles markets. The campaign will also run in the UK, France, India, UAE, and China.
The campaign was directed by Manu Cossu and photographed by Sasha Marro, in addition to Molly SJ Lowe. Rebecca Corbin-Murray provided fashion styling for Ms. James.
About The Natural Diamond Council:
The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides.
The NDC supports the integrity of the natural diamond industry by providing transparency and insight on the progress of this sector and its commitments to further betterment. NDC is a global organization whose members’ operations span four continents and ten countries including Canada, South Africa, and Botswana. Their operations support the livelihood of 10 million industry employees and their families around the world.
The NDC operates in the US, China, India, UAE, and Europe.
View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-diamond-council-names-new-global-ambassador-lily-james-inspiring-latest-advertising-campaign-301619975.html
SOURCE Natural Diamond Council
Expect cost certainty to fly right out the (drafty) window.
Get a fresh take on your retirement planning. Avoid these three mistakes.
A popular rock legend returns to the Las Vegas Strip for several performances in September and November.
A Matthew McConaughey-starring soccer movie called Dallas Sting has been suddenly canceled, just a few weeks before production was set to begin. Set in 1984, the movie was supposed to be about the true story of a girls soccer team that went to China to compete in an international tournament and went on to defeat several major teams and ultimately win the tournament, with Matthew McConaughey playing their coach Bill Kinder.
Britney Spears, 40, shows off her toned butt and abs in a topless bikini Instagram video shot on a boat. The singer loves dancing to stay fit and strong.
The designer says the retailer hasn’t opened promised stores and was too slow to make items available at brick-and-mortar locations.
The Oscar-winning actor, 47, and Hadid, 27, are spending time together in New York City.
"Abbott Elementary" star says at first she was confused by what was happening but she later made her displeasure felt during a conversation with Kimmel.
"Clearly it's not working, whatever I'm doing"
The "Late Show" host said the senator is probably pretty nervous over this piece of news.
Steph Curry is reportedly about to sign a $1 billion lifetime endorsement deal with apparel maker Under Armour, a contract that would vault the Golden State Warriors star into a rarefied class of sports celebrity pitchmen. The impending deal, which would extend a 10-year alliance between Baltimore-based Under Armour (NYSE: UA) and Curry that expires in 2024, was referred to more than once in a lengthy Rolling Stone interview and profile, though not directly attributed to Curry. At $1 billion, Curry’s contract would match a 2015 lifetime deal between Nike and LeBron James.
Prince Harry and Meghan remain the Duke and Duchess of Sussex, their children Archie and Lilibet have a right to the royal title of prince and princess.
The Princess of Wales and Duchess of Sussex visibly grieved the Queen during Wednesday's moving service
A group of veterans in wheelchairs got more than mooncakes for Mid-Autumn Festival after a nursing home in Taiwan enlisted the services of a lingerie-clad stripper to celebrate the Chinese holiday. The Taoyuan Veterans Home, a state-run facility for military vets, issued an apology for hiring the exotic dancer to perform for the seniors. Viral footage filmed by an attendee shows one of the vets getting a handful of breasts as the stripper “twerks” over his wheelchair.
The Sussexes and Cambridges had a private dinner with the rest of the royals this week, and no photos were released.
Ethereum, the second-biggest blockchain network, successfully completed its Merge upgrade.
Yahoo Finance Live’s Brad Smith discusses reports that Kanye West will terminate his partnership with clothing retail company Gap once the contract comes to an end.
The Queen will be laid to rest in at Windsor Castle.
Anthony Scaramucci is heading to the Bahamas this weekend to meet with Sam Bankman-Fried and “lay out the goals” of a recent deal between SkyBridge Capital and FTX Ventures, Scaramucci told Yahoo Finance in a sit-down interview at the SALT conference Wednesday.
The Queen's collection of royal jewels will likely pass to Prince Charless, but there are calls for them to be returned to countries they were stolen from.


Previous articleBetter collaborative worksheets, and other tech stories you may have missed – Accounting Today
Next articleElon Musk's possible takeover of Twitter is unsettling for many Black users – CNN
The youngest in team, he is responsible for reporting all the rumors and leaks related to gadgets and software. Other than spreading rumors, Bill also likes to write about social networking and cyber security.