Spotify has finally caught up with Windows Phone. Well, the company at least has stepped up to the plate and made Windows Phone a priority. At this point, it had seemed like the company was lagging behind, and making other mobile platforms a priority as Windows users continued to complain more and more about the app options. Those complaints were valid though. A limited number of features in the Windows Phone app, as well as a user interface that couldn’t seem to get out of its own way.
For those who have not caught the new design, it is incredibly similar to the iOS version, and many have regarded that as a good move. The company finally unifying the design aspects between the varying applications is something that many other apps have done before now. Spotify catching up Windows, at least to the rest of the operating systems out there was a necessity. It is the fifth version (v5.0) of Spotify and is delivered shortly after Spotify announced that they had a total of 60 million users and 15 million paying users.
“Our new design makes accessing your favorite music smoother than ever before. The new dark theme and refined interface lets the content come forward and ‘pop’, just like in a cinema when you dim the lights,” Spotify said in a blog post regarding the new update. The company goes on to point out in their blog post that the new app is focused on “delivering even more relevant and localized content,” than previous variations of the app.
This shift and focus — as a part of Spotify’s commitment to their users – are the result of what about 52% of their users listen to music via mobile devices or tablets. Ultimately, the goal is to ensure that more people are using the app on the Windows platform, and furthermore pushes more subscriptions to Spotify – that is obviously important to them. At the end of the day, it’s about generating more profits – and as the company works toward what might be filing for an IPO this is all very expected in terms of making their product strong on all fronts. This also sets the stage for the Windows 10 for phones that is coming, which will undoubtedly be easier to make changes from a newer version ready for Windows Phone 8, rather than an older version that is outdated.
That though isn’t going to be the only app that features a significant upgrade and update within the Windows Phone family. New Office for Windows will also see significant improvements after many users grew frustrated by the fact that even a Microsoft developed app, actually performed better on iOS and Android – than it did on Windows. The update is expected to launch in the coming weeks, and will provide Microsoft with the added focus on their own operating system – which devoted Windows users have desired for some time. It will gain some of the features specifically that have been found in Office for iOS, which is widely considered amongst the best in terms of mobile office products.