Vessel wants to be the next YouTube, except, the company wants to do it with a per-month fee. Former Hulu CEO Jason Kilar is the man behind the operation, and after founding Vessel, he quickly began signing YouTube stars to beef up his offerings. At $2.99 a month, it certainly isn’t overly expensive, or an investment that those who elect to pay for digital services, wouldn’t be willing to make if the digital services trend continues on the line that it is on right now. However, YouTube has a broad range and large library of content. At the end of the day, this is about getting unique or different content on Vessel, and pulling from YouTube’s paid stars original content.
Vessel has poached some of YouTube’s big names, but more importantly the company is focused on ensuring that the content that is on Vessel remains exclusive for 72-hours. That is the one major requirement that those who want to publish or upload to Vessel. Once Vessel has that edge on the content that they have running on their platform – those users are then free to distribute it wherever they see fit. Whether that is YouTube, Facebook or some other platform entirely – it makes all content on Vessel, exclusive to Vessel, for a minimum of 72-hours. Which is great for the company but would require the company to have some pretty compelling content on there in order to make it work long-term.
However, Vessel has invested in some impressive content partners. Specifically Anna Akana, Roman Atwood, Tanya Burr, Epic Meal Time, Ray William Johnson’s “Equals Three,” Explosm Entertainment, Connor Franta, Nerdist Industries, Arden Rose, Jimmy Tatro, Brittani Louise Taylor, Unbox Therapy, Jack Vale, and Wassabi Productions. Those are the most recent additions to the Vessel lineup, and they add to some of the more traditional names in production that were appearing before that.
Vessel’s major draw is that they argue that individuals who sign up with the company to create original content, will ultimately make a lot more money – and specifically, the company has said that that figure could be as high as $50 per thousand views, compared to the current $2-3 per thousand views on YouTube. It remains to be seen though just how successful this medium will be, and whether it will truly take digital subscriptions to the next level.