Microsoft acquired Revolution Analytics in an effort to boost their cloud service, the Azure, as it enters a new year – when the company is working harder than ever to gain back enterprise users.

Microsoft announced that the company would be acquiring commercial data analytics company Revolution Analytics. It would appear as though the move is an effort to boost the bottom line of Microsoft’s Azure cloud-based business that is focused on delivering more detailed experience throughout its cloud services. Specifically, it would appear as though Microsoft would be looking to appeal more directly to enterprise users who are focused on business solutions, and analytics that will pertain to delivering a better business experience.

“We are making this acquisition to help more companies use the power of R and data science to unlock big data insights with advanced analytics,” said Joseph Sirosh, Microsoft’s corporate vice president for machine learning. However, Microsoft wasn’t the only company and team excited about the deal. Revolution showed their excitement for the deal as well, pointing to the teamwork that will eventually lead to better quality analytics throughout the tech industry as a whole.

“We’re excited the work we’ve done with Revolution R will come to a wider audience through Microsoft,” said David Smith – the chief community officer for Revolution Analytics. He went on to note “Our combined teams will be able to help more users use advanced analytics within Microsoft data platform solutions, both on-premises and in the cloud with Microsoft Azure. And just as importantly, the big-company resources of Microsoft will allow us to invest even more in the R Project and the Revolution R products.”

Azure is something that Microsoft is going to be implementing more, and more as time goes on, and as the players in the field become more, and more developed. It will depend on how freely Microsoft allows Revolution Analytics to function within the space, and what role they will play in the company as time moves on. Right now, there were no official details regarding what the acquisition was actually worth, or at what capacity team members would be coming into the fold at – when the physical transition happened. That said, it certainly diversifies Microsoft’s Azure business, and it puts them at the forefront of data and cloud technology as time moves forward.

Source: Microsoft

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