PlayStation Music is taking over for Sony’s Music Unlimited service and this time, the company is not playing around, or taking music consumption lightly. Sony now understands that music streaming is as important a part of their console system as gaming itself, as consoles have become more all-encompassing, and entertainment ready. However, the partnership that was announced via Sony PlayStation blog that it will boost Spotify’s bottom line, as well as Sony’s bottom line.
The company said in the blog post, “We know how important music is to our community of gamers, and this partnership combines the best in music with the best in gaming.” This comes shortly after Microsoft experienced yet another round of disappointing earnings results, disappointing investors, and further solidifying the Sony PlayStation as the dominant name in console gaming. The new service will be launching on PS3 and PS4 consoles initially, and then moving to other – mobile devices, tablets, and even smartphones – as time goes on. It will be available in 41 countries globally and will boast Spotify’s expansive set of music and playlist options for gamers.
Nearly 1.5 billion playlists, 30 million songs, and 15 million paying users is a winning combination for Spotify, and now, joining forces with PlayStation – the company could finally see a more aggressive growth in subscriptions. The company said in the blog post that “PlayStation Network users will enjoy the convenience of linking your accounts to Spotify, making it easy to sign-up with your existing ID and subscribe to Spotify’s Premium service.” Growing the number of premium accounts will greatly benefit both companies, as Sony is now looking more seriously at developing their consoles into multi-tasking devices.
Gaming is obviously the most important part of the PlayStation console, but growing that network – and developing an entertainment friendly package from start to finish is important. We’ve already seen the integration of media, like television, movies, and news – but growing this feature out further will only enhance Sony’s overall stake in the gaming landscape. Those users who were previously Music Unlimited users will also get a free month of service beginning February 28th, which is a good way to kick off the partnership.