Apple had the most-prolific quarter in its history – and the history of business – according to earnings that were reported by the company this week. For the first fiscal quarter of 2015 – Apple reported $74.6 billion in revenue, which was an increase of 30% year-over-year. Largely, these numbers were due to Apple finally breaking out of its small-screen shell and delivering the iPhone 6 Plus. The report noted that Apple sold 74.5 million iPhones in the quarter, 21.4 million iPads, and 5.5 million Mac computers.
Even more impressive is the fact that Apple did that with a 21% decline in iPad sales in that quarter. The company had been saying that this was going to be one of the biggest upgrade cycles in the company’s history, but there wasn’t anyone out there who thought that the results would be this monstrous. To give some perspective, it was officially noted that this was the biggest reported quarter in the history of business, and that is a category that is dominated by oil companies.
Apple reported quarterly earnings of $18 billion, compared to the $13.1 billion that it had reported a year earlier. Comparatively, ExxonMobil had previously held the world record for the biggest quarterly earnings at $15.9 billion in 2012 – but had its crown taken away by Apple – a consumer electronics company. To many, that is the single-most electrifying statistics that has come from this entire quarterly report. While it’s impressive, but not all that surprising, that the company did well – especially with the launch of the iPhone 6 and 6 Plus – it is shocking that Apple was able to shatter the ceiling that was previously set.
Analysts had predicted that Apple would sell roughly 66.5 million iPhone devices. However, even with largely shattering the iPhone numbers, as well as the overall numbers – there was still some bad news for the company. Once again, iPad sales decreased, and did so at significant double-digit numbers. The 21% decline was significant in that it showed just how fragile their iPad business really is. That being said, if Apple can recover with the larger iPad device that has been getting some buzz on the Internet – they might be able to begin turning that back around.
Apple though will be celebrating these results for months to come – as the company heads into a year that it looks to continue on that success – while Android devices attempt to turn things around. This could also be significant for the launch of the Apple Watch since analysts had said that between 20-30% of iPhone 6 and 6 Plus users said they would be purchasing an Apple Watch when it launched. If that many individuals turn out to purchase an Apple Watch – given the fact that this many iPhone’s were sold in the first fiscal quarter of the year – it could mean an explosive launch for that piece of wearable technology.