Pebble just doesn’t care about Apple, much less Apple Watch. The smartwatch company has been completely unfazed by the rise and excitement around the Apple Watch and is proceeding into 2015 with some really impressive sales figures on their side. On the last of the year Pebble shipped their one millionth smartwatch, and even as Apple plans to sell a monstrous number of devices, when they do officially sell their smartwatch – Pebble just doesn’t seem to mind all that much.

Pebble’s CEO Eric Migicovsky pointed out that the company is going in nearly an entirely different direction, and even pointed to some significant changes that would be coming the direction of the smartwatch in the coming months. “We’ve found a new framework to use as an interaction model on the watch. It doesn’t look like what we have today, and it doesn’t look like what’s on your smartphone.” That would be a major selling point for Pebble if they were able to really take advantage of it – since not all smartwatch users are going to want the same experience, and the same function on their phones, or tablets – as well as these wearable devices.

Apple Inc. could sell 35 million Apple Watches in 2015, 18% iPhone 6 users interested

Pebble is taking the usual steps to ensure that they are able to compete with Apple and their new Apple Watch. Many point to better battery life, a significantly better price, and incredibly enthusiastic response from individuals who follow the company – and use the device – as being major players in the reasoning for the company’s confidence heading into 2015 is at seemingly an all-time high. Massive overhauls to software and hardware though can go two very different directions. It can either be tragic or fantastic, and that will ultimately decide what the future of Pebble is. It’s unclear how the company would even handle a big disappointment with Apple finally getting in the smartwatch game and releasing their Apple Watch this spring. Adding apps, adding better, and a more unique interface all will contribute to building a really impressive product that could very easily compete with Apple – perhaps not in volume – but in quality of the product.