Microsoft Corporation (NASDAQ:MSFT) has acquired Sunrise for more than $100 million, which is comparable to the move the company made in acquiring Acompli, to enhance its Outlook mail service.
Microsoft Corporation (NASDAQ:MSFT) is hunting for any startup that might be able to provide some firepower for its own brand and company. As if it wasn’t evident enough when the company acquired Acompli, it became even more evident when Microsoft acquired Sunrise – a company that has become famous for their incredibly functional cross-platform calendar services and apps. Sunrise offers a suite of services, which users will mostly identify as calendar apps on varying platforms – like mobile platforms and desktop platforms. The company has also gained an incredible reputation for working with a number of different providers in terms of calendar access.
Sunrise functions perfectly with Google, Microsoft Exchange, iCloud, and connects to a lot of third-party apps, as well. Combine this with the fact that Microsoft plans on keeping Sunrise functional, at least for the time being, it probably wouldn’t be a shock to see a similar situation play out with this suite of apps – just as Acompli eventually became Outlook for iOS and Android. Microsoft hasn’t said though specifically what they would be doing with Sunrise in the long term.
Sunrise has been around since 2012 when it was founded, and had received a lot of investor funds from a range of venture capital companies totaling over $8 million. These last two acquisitions really show Microsoft’s renewed focus in dominating the entire market, and show that even to their slight detriment, have been ensuring that they’re covering opposing operating systems – while they simultaneously work on their own platform, Windows 10, which is expected to launch later this year.
All of that being said, while some customers have been upset with Microsoft spending a lot of energy on platforms like iOS or Android – it’s become clear that the larger scheme of focus is to make their products better – and that includes acquiring competing startups as necessary to ensure that the bottom line of the company can continue trekking forward. This could have seriously positive implications for Microsoft though, who already released an incredibly enticing email solution for mobile platforms, and could add to that by enabling users to have an incredibly enticing calendar platform to compete with multiple operating systems, as well.