BQ Aquaris E4.5 Ubuntu edition will be launching this week in Europe, and the company hopes that the smartphone, which is content focused, will deliver an experience unlike any other.

BQ Aquaris E4.5 Ubuntu edition will be launching in Europe this week, and for select users will offer something that hasn’t been seen or achieved in smartphones – in the last five years. At least not consistently. Finally, there is a company out there who is willing to launch a smartphone that challenges the norms of iPhone, Android, and Windows – when it comes to operating system. The Ubuntu phone is something that challenges what norms have been set in place by companies like Apple, Google, and Microsoft, who dominate the field.

Instead of a traditional operating system – the Ubuntu operating system, if you will – perpetuates different “scopes” onto home screens on the devices. This change is something that many have called for in the past because it takes up significantly less space and requires a lot less to run. That being said, it also gives users access to a lot more content without as many waiting periods and issues. The E4.5 will cost around $195 or €170 in local numbers.

BQ Aquaris E4.5 Ubuntu phones

Scopes are home screens that remain dedicated to a particular topic or subject. It is an alternative to apps that is widely popular among those who feel like the constraints of apps, and large operating systems make for challenging updating situations. The company though is focused on “targeting early adopters,” according to Cristian Parrino, the VP of mobile with the company.

The specifications of the phone are still relatively impressive, however. A 4.5-inch screen that is fully-HD, as well as a 5MP camera facing the front, and an 8MP camera facing the rear. Add in a MediaTek quad-core Cortex A7 processor that will run around 1.3GHz, which will also feature 1GB of RAM and 8GB of onboard storage – with the ability to expand that out via MicroSD slot – this device will deliver. The concept of having services delivered through different scopes, instead of apps though will be something that many users will have to adjust to. While it is not necessarily any worse, it definitely offers a significantly differing experience to what the traditional app experience does. The company is also doing themselves by releasing it slowly, rather than flooding the market with more smartphones – that are already massively available.

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