BlackBerry and AT&T announced that on February 20th, two of the company’s top-performing and most recent smartphone releases would be coming to the network.
BlackBerry fans will finally be able to get their hands on two smartphones that previously were unattainable on AT&T’s network. The move will put the Classic and Passport on the market on February 20th in stores. Interestingly, this is a move away from BlackBerry’s previous presence as being the only retailer that would make either of the devices available for sale. That being said, both the Passport and the Classic have enjoyed fair reviews, and praise from BlackBerry enthusiasts. The BlackBerry Passport was the rather uniquely shaped device that didn’t really fill the typical characteristics of a mobile device – being the size of a passport and having a rather uniquely square design. Meanwhile, the BlackBerry Classic is a throwback to what the company prided itself on several years ago – during the company’s brightest days.
Now though, as the Canadian company continues to struggle in the smartphone community it has been viewed largely as a last-stitch effort to make a successful smartphone come to fruition for the brand, which struggled mightily over the last couple years. The prices through AT&T will be very impressive, too. The Passport will retail for $650 without a two-year contract and just $199 with a contract. While that may seem a little steep, it won’t be too much to ask from someone who is looking to recapture the glory of the original BlackBerry devices that functioned so well. That being said, the BlackBerry Classic will retail for just $49.99 with a two-year contract and $420 off-contract.
For both devices AT&T has Next plans available that cut the price down to $14 per month options, all the way up to $32.50 per month – depending on which device, and what terms you select. Overall though, this is a good sign for the smartphone company that really made its first big mark with AT&T who was historically known for having some of the best smartphones available when BlackBerry was the top-performer in the smartphone space. With those days gone, it’s important to BlackBerry to recapture some of what it lost through year-over-year failures with previous models – like the infamous Z10.