Qualcomm wants to change the way processors are implemented within smartphones, as they have developed the Snapdragon 600 and 400 which will boast high performance at mid-level price.
Qualcomm wants their processors to be more affordable for smartphone makers – to hopefully reflect the price downward in the coming years. As with most manufacturers of tech products – the biggest obstacle that companies face when they’re developing something that already resides in a saturated market – is developing something that is unique enough to be desired. The iPhone, for example, has been marketed properly to demand desire from Apple’s loyal customers. Other tech companies, like Google, have done similar things – by making their product coveted.
Qualcomm wants to do something similar by introducing the Snapdragon 600 and 400 tier processors. These updated processors will be more affordable, and allow higher performance within the devices that they are installed. For example, the Snapdragon 600 and 400 tier processors will be in devices that are far more affordable – but still bring VoLTE, as well as 4K video capability.
The company believes that bringing this type of capability and technology to lower end devices will have sprawling impacts on the market as a whole. It will put smartphones in the hands of those who might not have been able to afford them previously, and it will put better, stronger, and faster technology in the hands of those who otherwise have not had the option of getting a high-end device. Overall, it’s being argued that this would result in low-level and mid-level devices that would be more than 3 times faster than current options on the market.
The Snapdragon 400 chips could possibly cost less than $200 and the Snapdragon 600 chips would have just a slightly pricier spot in the market. Comparatively, these prices beat the prices of other chipset and device combinations on the market currently. It will mean that Qualcomm could also begin collecting some of the market it has lost to other competitors in Asia – and even some tech companies like Samsung who have begun developing their own processors in an effort to stabalize the market after some issues with Qualcomm Snapdragon processors in recent years – especially when it comes to the bottom line cost of the processor, and what it does to the price of the device.