Pebble became a household name in 2012 when it was successfully funded and created with relatively no major private sector backing. The smartwatch was simple, and it functioned in a way that made it desirable on the smartwatch market. The Pebble Time is the latest smartwatch to be added to Pebble’s lineup. Originally, the Pebble and then the Pebble Steel offered good overall quality, as well as good technology to make the $99 and $199 price tags worth every penny. The major question though that people had to head into the countdown that appeared on the site last week was “What will Pebble do next to push the smartwatch really forward – and prevent it from stalling out in a cluttered market?”

Without a doubt, there are a lot of smartwatches on the market. While the market isn’t as saturated as the smartphone market though, the need isn’t there like it is with smartphones – so less, unfortunately, is still more. That being said though, Pebble wanted to deliver, and they wanted to stick to their guns when it came to designing something that would still be “Pebble.” Enter the Pebble Time, and any questions we previously had were answered.


The Pebble Time will feature an e-paper display that will boast 64 colors and the same battery life that the previous Pebble and Pebble Steel models brought to the table. It’s 20% thinner than the previous models, and features curved edges that really make the smartwatch a great buy. It’ll feature Gorilla Glass over the e-paper face, to ensure that the face lives through the wear and tear of day-to-day life, and will even feature a port in that back that will allow developers to work on adding third-party sensors.

Eric Migicovsky, the CEO of Pebble noted that the software would be headed in a direction that would allow people to acclimate quickly and easily to it. He pointed out “That’s what it’s been like forever, for a century. If I gave you a watch from the 1940’s, you’d immediately know how to use it.” He went on to point out that ultimately, this was the type of experience that Pebble was working to bring to users.

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That’s how Pebble created the software for this particular smartwatch. There isn’t any touchscreen but that buttons allow users to either go forward or backward to reach different things. For example, going backward will allow the user to experience things in the order at which they were received, like notifications for messages, scores, and more – while going forward will show the user what is coming up – like appointments or meetings. The launcher that exists within the interface for third-party apps has been updated from a basic list to specific widgets that ultimately show what each app is all about. From the top to bottom, the Pebble Time, will likely be the most exciting Pebble to date.