Samsung Group is setting itself up for success as Unpacked 2015 comes to a close with the announcement of Samsung Pay, as well as Gear VR, in addition to the new Galaxy S lineup.
Samsung Group wants everyone to know that they are anything but dead in the world of tech. At their Unpacked 2015 event, the company unleashed a fury of new technology, new features, and concept features that will become reality in the coming year. Their goal was clearly to put 2014 behind them, and they did so with flying colors – setting 2015 up as one of the biggest years in Samsung’s history.
Samsung’s Unpacked 2015 event wasn’t just about the Galaxy S6 or the Galaxy S6 edge. They were both the focus of the show, but it was so much more than just getting a curved S6 edge screen or seeing Samsung delivers a set of flagship phones without a Qualcomm Snapdragon processor – but the other technology – like the Virtual Reality Headset, Samsung unveiled to couple with the Galaxy S6 and S6 edge, are even more impressive.
Samsung named their most recent headset device Gear VR Innovator Edition – that will function with the Galaxy S6 and S6 edge. The Innovator Edition of Gear VR is smaller than the original Gear VR headset, and it redesigned some key features – like the straps that are on the sides of the headset. Samsung also introduced a USB port, which will boost the overall options for the wearable device. The price of that device will likely be around $200 and will launch at the same time as the Samsung Galaxy S6 and S6 edge.
The biggest launch though has to be the one thing that is furthest away from being in production or ready to go live. Samsung Pay was developed to defeat Apple Pay, and the company says that it will. They argue that they have more vendors in line to jump on board with them and that it will function with more currently installed point of sale systems in retail stores throughout the United States. The fact that it functions with the old-school magnetic strips is something that plays in Samsung’s favor when all is said and done. The company worked with MasterCard to put this together, and it will use the same NFC technology that Apple Pay uses, but could definitely upset the market that Apple has so far dominated – assuming they’re able to enter the mobile payment space in a timely manner.