BlackBerry has introduced BlackBerry Leap that could finally capture the market that is looking for a phone that doesn’t cost what typical BlackBerry’s do.
BlackBerry has apparently had enough of the backseat when it comes to smartphones. While many were writing the company off as one that would entirely disappear in 2015 – it would appear as though the company isn’t going to go down without a fight, and in doing so, is going to fight very hard to recapture the market it once had – and even gain some new customers that it didn’t have before. The company unveiled two devices that caught users eyes at Mobile World Congress 2015, and while one was incredibly flashy – the other appeared to be something that BlackBerry hasn’t ever done before.
The BlackBerry device that no one really knows about is the one that was briefly shown off and featured a curved screen, as well as a sliding keyboard. While it looked incredibly large in comparison – given the fact that it was sliding out a full-blown keyboard – it seems as though it is something that will work well with BlackBerry users. That being said though, the more exciting move was the one that brought the BlackBerry Leap to light.
The BlackBerry Leap features some impressive features and is a mid-range device – that means it will compete with the likes of the Microsoft Lumia 640 and the 640 XL. The phone features a 5-inch 720p display, a Qualcomm Snapdragon processor, 2GB of RAM, as well as 16GB of internal storage. the phone is also an impressive device – as the processor rings in at 1.5GHz. The rear camera boasts an 8MP shooter, and the front-facing camera boasts a 2MP shooter. While none of those specs seem overwhelmingly spectacular – they do deliver on a number of fronts.
Interestingly, the BlackBerry leap features software that ensures user’s information is kept safe with built-in malware. It runs BlackBerry OS 10.3.1 and will definitely not have any trouble with tasks that an ordinary BlackBerry would be able to handle. Ultimately, this comes down to an interesting point – where its success will vary depending on how much interest is expressed within the smartphone community in a BlackBerry device.