‘Becoming Steve Jobs’ might be one of the most-intriguing, and exciting titles that are expected to be published in the near-future, but few would imagine some of the details revealed in the book.
Becoming Steve Jobs is the book about the man behind the company which built a tech and Computer Company from the ground up with the help of just a few friends, who all shared a love for technology. Interestingly, some of the details that have been revealed in the book, that have managed to come to light already – seem to reveal a man that didn’t just enjoy technology – or the company he built – but more importantly the life he built, the live he loved.
The book is authored by Brent Schlender and Rick Tetzeli and will launch on March 24th officially in bookstores, and looks at all of the things Jobs did, and even examines some of the interesting ideas he had. One of the very interesting subjects that the book goes into detail about is the lifelong friendship that was developed between Steve Jobs and Bob Iger, of Walt Disney World. While he was repeatedly made offers to join the board at Apple, as well as Google interestingly, he never actually joined Apple until after Jobs’ passing in 2011. That being said though, the man had a major impact on the very company Apple was, as well as the tech space as a whole.
Interestingly though, it wasn’t just about what products the company might be able to create to revolutionize the tech space really. Rather, Iger goes on to point out that, “We talked about buying companies. We talked about buying Yahoo together.” That alone is something that seems like it would sit in tech world legend, rather than ever being a part of reality – but something to simply marvel at for a moment. Imagine a world where Yahoo was purchased and controlled by Apple – that would have put the company in even more direct competition with Google.
Another interesting note from the book is the fact that Jobs didn’t want to see Apple ever get into building TV. Jobs famously said in the 90s after returning to Apple, “I just don’t like television. Apple will never make a TV again.” That stuck, but only for a while, until the company broke into the TV space with one of the biggest non-cable TV platforms on the market. Apple TV has definitely been a success for Apple – but at that early stage – and the trouble that cable companies are now experiencing – it’s clear why the long-time CEO didn’t want anything to do with TV.
Then of course, there is the instance of Apple’s former CEO and founder Steve Jobs outright refusing a liver transplant from Tim Cook that would have likely saved his life, or at least spared it for a while longer. Cook recalled the moment he offered in the book and described how Jobs, even in a severely weakened and sickened state – shot up in anger denying the opportunity that Cook gave him. Even as he was in perfectly good condition to make the move. Cook pointed out that he had already had the medical tests done, and the reports all came back clean indicating that he was good for the transplant. Yet, Jobs wanted no part of that. It was really – a true culmination of his life – which was universally and completely done on his own terms – and it’s just what made Steve Jobs everything he was.