Microsoft wants to make its apps more widely available on competing mobile platforms. That much has been evident by the company’s willingness to develop better cross-platform applications that ultimately compete better on the in the Play Store, as well as the App Store. Interestingly though, Microsoft isn’t satisfied with their current standing and offerings. Now, the company is expanding those Android partnerships even more.
Microsoft announced on Monday that they would be working with Dell and Samsung, amongst many more, to deliver more of their apps, like Office or Skype, in an effort to compete with Google more effectively. The move is one that is surprising, but at the same time, a move that is pretty impressive. The company recently made news for making over their Android and iOS apps for Office, as well as some of their other productivity apps.
That being said though, these new bundle deals with Dell and Samsung – will put more Microsoft applications on Android devices, which has been a continued goal for Microsoft as a whole. However, those partnerships aren’t limited to major names, as the company announced similar deals with regional manufacturers in Pakistan and Germany, too.
Microsoft’s executive vice president of business development Peggy Johnson pointed out though that, “we’re not afraid to look outside ourselves to reinvent ourselves.” She also added, “For Microsoft, this is part of the company’s mobile-first, cloud-first vision.” Ultimately, the goal for Microsoft here is very simple. The move is to create as much excitement as they can around their offerings to other mobile platforms, as they attempt to rebuild the very mobile platform of their own – that drove so many customers away, and really never gained momentum in the open market.
Many believe that this is Microsoft turning over a new leaf when it comes to mobile, but that leaf appears to be getting turned over in such a way that it’s crystal clear just how forward thinking the company has gotten. They’re looking far out beyond their borders to solve problems that have been growing in the market for years – as companies like Google have created free, competing versions of the very software that made Microsoft famous in the first place.