Google wants to make ads on television more like the ads that people see on the Internet by targeting those ads based on things like viewing history.
Google wants to make watching TV more like watching something on the Internet. The company has expressed interest in pursuing an ad-based system for their Google Fiber product that would target ads based on things like location, interests, viewing history, and really anything else that the company can physically track. It would be an interesting move that would be based mostly on the individual watching TV, and would make it significantly more interactive – than it ever has been before.
Imagine watching TV, but as you’re watching TV – the ads vary by the individual watching TV. That’s the kind of system that Google wants to make happen, and they believe that there is solid ground to set up such an advertising platform to begin with. The system would work simply through Google acting as the middleman in the operation. They would account for what is being watched by each user, and then relay that information to advertisers who would ultimately target those ads to specific users.
It already happens on the Internet, through platforms like YouTube and others – but it’s one that is somewhat interesting, given the fact that the company is really reaching into a space that it is very new to. This isn’t something that traditional cable companies have tried, even though they most likely have the technology to do, and at certain times – like with the Super Bowl in the United States – targeted ads would be flawed given that the ads, are a part of the bigger package that the program, or network is selling you.
However, if anyone can make something like this happen – it would be Google. They’re relatively new to the space, and with cord cutters looking to get away from cable companies this might be one of the more obvious sacrifices that users have to take, in order to move away from a massive bill. Part of a plan though, the Google could implement would actually give individual viewers the choice of what ads to stop. This would give users the ability to, at the very least, choose the ads that they want to see – rather than deal with what ads Google feels they should see.