Facebook and their official F8 conference app seemed to make a major mistake today. A notification rang out early this morning, “The Garage and Demo areas are now open! Just revealed: Parse for IoT, Messenger as a Platform, and the Teleportation Station.” All three of these things are major innovations within the social network and would prove to be major factors – when the company does announce them today.
The basic idea behind Parse is that it will be the “Internet of Things,” as Facebook has billed it. Basically, it will be a suite of apps and features that will give users the ability to integrate really what is happening with their product. That being said though, some of the biggest bits of information that comes from the leak stem around the Messenger app.
Facebook has been building excitement around Facebook Messenger for some time now, and many rumors have had the messenger service becoming a full-blown platform that will standalone in more ways than just physical build. While the company received a lot of flacks when they separated Messenger from Facebook itself, it has proven to be an incredibly valuable move.
Facebook is also expected to give a lot of information on what it plans on doing with Oculus VR since its acquisition came with little real information on what a physical product might look like. That being said though, beyond Messenger improvements and making that a platform that can stand alone – Facebook is likely going to speak at length regarding their future with content providers, and news sources.
It was reported this week by the New York Times that content providers like Buzzfeed and even the Times themselves, would be creating content deals with the social network which would allow them to integrate reporting right into the Facebook News Feed. Interestingly though, there have been questions about what the ad-sharing split would be – and today might be more of an official explanation – rather than a specific example of how the company will implement such an agreement.
Facebook is arguably coming to one of its biggest turning points ever. The company said recently that all platforms would be receiving updates around F8, and that included Instagram, WhatsApp, and many more.