Amazon wants to compete with the other big names in the world of cloud storage. Most notably, they want to compete with Google, Dropbox, and Microsoft, as they command the largest shares of the market. That being said, the retail giant has introduced two new data storage tiers, which will give them the ability to compete potentially on a larger scale than they had in the past.
However, it was just last year that Amazon introduced unlimited photo storage to Prime members, and that seemed to garner little, or not major attention. It certainly didn’t cause a massive number of users to switch from Dropbox or OneDrive, to Amazon’s Cloud Drive. That being said though, the new pricing scheme is being billed in a way that might actually turn some users off.
The first thing that Amazon is doing is guaranteeing every user 5GB of storage. They can use it for anything or only one type of thing – like photos – and it’s a very accepting offering. The alternative options though, are a little more complex and might turn some users off – since they have larger numbers associated with them.
The other two options give unlimited storage to the user through their Cloud Drive. The first option, which costs $11.99 per year, is for unlimited storage of photos. This could be a good thing, or a bad thing, depending on how much research Amazon has done on what kinds of items users are actually storing on the cloud. Assuming they have done their research, and most users are storing photos, instead of documents, PDF’s and other office-related items – the second option makes more or less sense.
It depends on the needs of the individual. The second option allows users to save any type of file to the cloud and gives them unlimited storage for $59.99. That might not seem like a lot, as it boils down to just under $5 per month – but in a world where monthly subscriptions are much more used than yearly subscriptions – it begs questions about how popular it will be.
Either way, it’s a product that will really deliver for some users, and could potentially drive some new customers to Amazon, who are looking for an alternative to Dropbox, Google, and some of the other names in the cloud storage business.