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Gene Munster predicts 1 million Apple Watch units to be sold in first weekend


Apple is closing in on the launch of the Apple Watch, and it’s hard to find a story that has been more reported on, or the date that is any more anticipated than the April 24th launch. Gene Munster of Piper Jaffray pointed out that the tech giant could sell as many as one million units of the Apple Watch in the first weekend that it is on the market over that April 24th weekend. Those numbers would be impressive, but he also pointed out that the selling madness would only slightly recede heading into the summer.

Munster expects that by early summer, over two million units will have been sold. How those first weekend sales figures shape up though, remains to be seen. Though Munster did think that 300,000 orders in the first 24-hours would be something that is entirely realistic given the excitement and hype surrounding the Apple Watch. By the end of the year – the company would see an increase of revenue to the tune of $4.4 billion – according to the Piper Jaffray analyst.

That’s also discounting the fact that there is a good chance the company produces Apple Watch 2 this fall, which has been rumored to be in production already. Without that, Munster believes that by the time 2017 comes around 40-50 million units of Apple Watches could have been moved through their stores and into consumers’ hands.

Breaking the figures down, that would mean that by 2017, as many as 10% of all iPhone users would have purchased an Apple Watch. That might seem like a high number to some, but late in 2014 analysts were predicting that as many as a quarter of iPhone 6 and 6 Plus users would be purchasing an Apple Watch without any hesitation. Any additional iPhone 6 or 6 Plus users that the company would convert – would then be tacked onto that overall figure. Again, revealing just how much of a run the company could have with the Apple Watch this year if things go the way many analysts believe it will.

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