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Apple Watch first weekend sales impress CEO Tim Cook, reportedly with 1 million preorders

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Apple Watch is off to a flying start, as Cupertino giant’s newly launched smartwatch has already bagged nearly 1 million pre-orders in the US alone on April 10. Though the exact number of units sold of Apple’s shiny new gadget is yet a mystery.

According to a digital commerce tracking firm Slice Intelligence, more than two-thirds of customers opted for the Apple Watch Sport while the 42mm Space Gray case was the most popular model sold on the first day. After looking at e-receipts from 9080 online shoppers, Slice indicated that 957,000 pre-orders for the smartwatch were placed on Friday.

Apple Watch customers pre-ordered an average of 1.3 watches and spent $503.83 per watch. Most consumers opted for the cheapest option with the Sport, which starts at $349. The data also indicates that most consumers preferred the larger 42 mm watch at 71 percent versus the smaller 38 mm version. However, the data obtained by Slice does not include the eight other countries where Apple Watch went up for pre-orders including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong.

The launch of the Apple Watch was quite contrary to past Apple launches, as the Cupertino giant did not make the device available exclusively in its stores. Instead of Apple fans lining up for days to get their hands on a particular device on launch day, consumers could place pre-orders for the watch on Apple website last Friday while shipments begin starting April 24.

Apple Inc. publishes Apple Watch video tutorials ahead of its release date

We can gauge the accuracy of Slice’s data very soon, as with past Apple launches, the company usually announces sales figures the following Monday, hence we may be hearing soon from the elated Tim Cook, who says the reaction to the Apple Watch has been ‘extraordinary’.

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