Samsung Galaxy S6 and S6 Edge have exceeded the demand that the company originally thought it would reach. The demand was something that Samsung had to bet cautiously on due to the fact that the Galaxy S5 didn’t see as much success as they would have originally thought or hoped. Now, that’s not to say that the Galaxy S6 or S6 Edge will be running out any time soon, but at the same time – the company will have to kick up production of those models to keep up with the demand in the long term.
That means those looking to get their hands on a Galaxy S6 or S6 Edge this summer, fall, or holiday season might be met with quantity challenges that the company didn’t foresee or predict due to the volatile state of demand for Samsung smartphones. The company though wanted to ensure their customers that they wouldn’t be running out on the global stage, pointing out that, “although there may be some difficulties for the short term, we will do our utmost to secure enough supply for our global consumers.”
The major point to remember here is that Samsung had a bad launch with the Galaxy S5 and that they went back to the drawing board to deliver a premium device that would be able to compete with Apple on the global market – as Samsung was losing market share seemingly every day. The company hasn’t confirmed the 20 million preorders those analysts had reported coming in for Samsung – and the company changed their approach when it came to engaging their customers.
At this point it really just comes down to two things. First, that Samsung says they will be able to meet all long-term demand needs of their customers. Second, that the company will likely have picked up some of the market share that they had previously lost. Now, the upside here is that demand is never something to be afraid of – especially when we’re talking about a company like Samsung who needs this success worse than anything.