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Google Mobilegeddon: You’re either with us, or against us

Google is going mobile-friendly, according to recent reports. The reports suggest that the changes that Google is making to its search engine could have significant impacts on businesses and their websites. Both big and small companies look like they will be impacted, as the company executes an update on Tuesday that will favor mobile-friendly websites. Google cited 60% of all searches are executed on mobile devices, leaving significant reason to reevaluate the way search results are ordered online.

Google said in a statement, “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” It’s a sensible business move for them, but one that could prove interesting as it rolls out in the real world.

The big issue though because many are beginning to refer to it as “Mobilegeddon.” The notion that adding more prominence to mobile search will actually change the way the Internet as a whole is consumed, and drive some out of the way. In fact, the damage that it could cause is actually startling. The number of websites that might have to adapt again, or change the way they currently do business online, pay more to have additional services rendered to make speeds where they need to be, and much more all add to the bustle that this is creating.

One interesting twist to the story is that it really has a lot to do with the speed, that which, the Internet is changing. This is just the latest edition to the book that is being written on challenges within the Internet. Everyday we’re learning more about the changes that tech companies like Google are working toward to see that an update, or larger change is seen online. This is just the latest example of that. It’s unclear at this point how Google will move forward through the update, or how people will react to it when it’s live, but either way – this is setting up for some major changes with search.


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