Twitter has announced a new feature that allows anyone to send you Direct Message, even if you don’t follow them. This is the first time, the company has officially announced that this option will be available to all users across the globe. Earlier, you could only receive Direct Messages from your followers, now the company says that any user can activate a setting that lets them receive Direct Messages from any other user, regardless of whether they follow one another or not.

The new setting is deactivated by default, but you can turn it on from the ‘Settings’ menu. The microblogging site will also be adding Direct Message button for iPhone and Android users to encourage users to use the feature. Twitter rolled out a similar feature back in October 2013, but killed it a month later.

“We hope these changes help you connect more easily—and directly—on Twitter with the people, causes and businesses you care about most. We’re rolling out these changes starting today to all users around the world. And we have lots more in the works to improve Direct Messages on Twitter, so that the private side of Twitter is just as fulfilling as the public side”,  the company said in a blog post.

Twitter Direct Messages

It’s an interesting ploy by the company. Considering the rapid growth of instant messaging apps like WhatsApp and Facebook Messenger. Twitter recently also introduced Direct Messages for groups as well, so its quite evident what the company is aiming at. Popularizing its Direct Messaging could be one way to increase its revenue to keep up with the ever-growing competition.

This new feature can also be used by organizations as means to promote and sell their products. They can send coupons, brochures, ads, and more which interested users can directly respond to. While this new feature might come in real handy for public figures and advertisers since messages have your direct attention compared to a tweet, which easily gets lost in the constant bombardment of tweets. Though for some users, it can get really annoying as it will open doors for spamming.