Instagram has now announced the addition of three new filters to its app which include Lark, Reyes and Juno. Along with these new filters, users from now on can also include emoji’s in their hashtags, letting users tag their photos with those funky little pictographs that are now widely used in text conversations. These new filters are primarily designed to make the images more lively, which is a welcome change as the app has not seen any new filters since quite a while.
Back in December, it added five new filters where quite a success according to the company, with Ludwig and Crema bagging the award for top two spots as the most popular filters among users. In addition, there’s more to rejoice for users who are apparently bored of the existing filter collection, as Instagram plans to release new ones at a much faster frequency from now on. This in response to the growing popularity of other apps particularly VSCO, a photo editing and filtering app that has been growing in popularity. It offers a plethora of nifty filters, though it seems Instagram is responding to these third party apps aimed at providing different options.
The Facebook-owned company is doing a fairly good job at offering user’s manual controls if they want added options and tweak pictures in more unique ways. With improvements in smartphone cameras, images captured from a mobile phone are now much better than they used to be, and with the addition of these new filters, users have more ways spruce up the image as per their preferences.
Meanwhile, with the rising popularity of emoji hashtags, the addition of this feature would always be a welcome change.
‘Over the past few years, emoji have become part of a universal visual language. And just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background. With emoji hashtags, you can discover even more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions’, reads the company’s official blog post.
These new filters have been rolled out on both iOS and Android with the latest update, along with the ability to use hashtags.