According to research conducted by IDC, Samsung Electronics has regained its lead in the global smartphone market in the first quarter. Samsung’s rising market share in emerging markets is primarily responsible for this feat, overtaking the iPhone.
IDC said the Korean manufacturer sold 82.4 million smartphones in the first three months, and now has 24.5 percent market share. Despite a 7 percent compared to last year, it has an edge over Apple whose iPhone sales have gone down slightly.
The Cupertino giant had an 18.2 percent market share early this calendar year after its sold 61.2 million iPhones. These figures were notably affected by seasonal and other factors. Samsung launched its flagship or rather flagships – the Galaxy S6 and S6 Edge at the end of the quarter in April, and Apple sales slipped compared to the stronger holiday quarter.
According to several surveys, Apple and Samsung were literally locking horns against one another, sitting at 20 percent market share each in the fourth quarter.
“The challenge made by Apple for the top spot in the fourth quarter returned to a clear lead for Samsung in the first quarter, despite the soaring global demand for the iPhone 6 and 6 Plus,” said IDC analyst Anthony Scarsella.
“Samsung’s shipments, given that the S6 was not launched into the market for the full quarter, were driven by large volumes into emerging markets and steady demand for its mid-range and lower-priced smartphones.”
Meanwhile, Chinese manufacturer Lenovo bagged the third spot after its acquisition from Google. Sitting at a 5.6 percent market share, it was placed above fellow Chinese rival Huawei with a 5 percent market share, while South Korea’s LG at 4.6 percent of the total market share.
The research further stated that the overall global smartphone market has grown by 16.7 percent compared to last year, with total shipments of 337 million units.
The latest Samsung flagships have already received a rave response among the tech brethren. Apparently the most aesthetically appealing and gorgeous phone in the Galaxy range to date. The global success of the latest flagship from the Korean manufacturer has certainly brought Samsung back in the game.