Google and Twitter announced a partnership on Tuesday that’ll see tweets popping up in Google search. With this new deal, Tweets are now showing up in Google search results, though only on the mobile platform. The move is likely an attempt to further bolster the popularity of Twitter, while Google says this new partnership is an attempt to include ‘real-time info’ into its search results. This might turn out to be a great deal for Twitter as tweets popping up in search results will further widen Twitter’s reach, luring more users to sign-up for Twitter.
“It’s a great way to get real-time info when something is happening,” Ardan Arac, Senior Product Manager for Google, wrote in a blog post. “And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”
Clicking on a search result on Google takes users to the concerned Twitter page, where they can have a look at a particular tweet in context along with exploring other domains related to the topic. Twitter says that with this new update, it’ll be “easier than ever to explore your interests across both Twitter and Google”.
Google is apparently giving tweets higher priority in its search rankings, at least that’s how it seems right now. For instance, search for ‘NASA Twitter’ shows up tweets ahead of news and other results.
For now this new feature will only be available on Google.com in English from Google’s Android and iOS app, along with browser searches on mobile devices. The desktop edition will be ‘coming shortly’ while Google also plans to roll out the feature in other countries soon.
This was a long time coming, as reports of a Twitter Google partnership surfaced back in February to allow Google access to half a billion daily tweets and show them in search results.
Twitter has about 303 million monthly active users and has lagged way behind Facebook in getting the same popularity struggling to attract new users to sign-up. With this new deal, Twitter is banking upon its listings popping up in Google search results that should eventually drive more users to Twitter generating more interest in the process.