Home Technology Microsoft strengthens its cross-platform strategy with 20 more Android partners

Microsoft strengthens its cross-platform strategy with 20 more Android partners


Microsoft it seems has some big plans for its latest Windows 10 OS. The Redmond giant recently announced that its digital voice assistant Cortana is going cross platform, along with announcing partnerships with Cyanogen and Samsung that’ll see its productivity suite of apps come pre-installed on their devices. Now the company has further expanded this strategic alliance with 20 new OEM partners including global giants – LG and Sony.

With this new alliance, the 20 concerned OEM partners will pre-install Microsoft’s productivity suite of apps which include – Word, Excel, PowerPoint, OneNote, OneDrive and Skype on their Android tablets in the coming future. The company also announced that its productivity suite of apps will come pre-loaded on the new LG tablet while Sony’s Xperia Z4 tablet is expected to add these apps in the next 90 days.

“Today I’m excited to announce that 20 additional global and local OEM partners, including LG, Sony, Haier, Positivo and Wortman, will make Microsoft productivity applications and services available on their Android tablets. These 31 partners will offer Android tablets pre-installed with Word, Excel, PowerPoint, OneNote, OneDrive and Skype in the near future. They will be available on a new LG tablet, and Sony will include them on their Xperia Z4 tablet in the next 90 days”, says Nick Parker, Corporate Vice President, Original Equipment Manufacturer Division, Microsoft.

Apart from giants like LG and Sony, other regional OEMs include Axdia International GMBH (Germany), Cube (China), DL (Brazil), General Procurement (United States), Grupo Nucleo, (Argentina), Haier (China), Inco (Mexico), Ionik GBMH (Germany), Iview (United States and Latam), Multilaser (Brazil), Noblex (Argentina), Pacific – Vulcan (Mexico), Philco (Argentina), Positivo (Brazil), Prestigio (EMEA), Teclast (China), TMAX Digital (North America), and Wortmannn (Germany).


Microsoft further added that these new strategic agreements are aimed at ‘leveraging the scale of their hardware ecosystem’ to deliver rich experience to users, which is the ‘cornerstone of our cross-platform strategy’.

As you may be aware, Samsung’s latest flagship offerings – the Galaxy S6 and S6 Edge – both smartphones come pre-loaded with Microsoft suite of apps. Meanwhile, Cyanogen will pre-install Microsoft services such as Bing, Skype, OneDrive, OneNote, Outlook, and Microsoft Office in the version of its CyanogenMod.

While we might not see Microsoft’s suite of apps pre-installed on all the devices offered by the above mentioned companies, though it should be a good start even if a handful of them come pre-loaded with these apps. What are your thoughts of this new strategic alliance? do let us know in the comments below.

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Abhinav Breathes and Bleeds Technology. He's a humanoid with a passion for Gadgets, Cars, Gaming. You can usually find him on PSN Blabbering about his FIFA skills.