Google wants to get ahead of the curve. They want to get ahead of the competition, and they want to beat everyone else to the potentially valuable markets of tomorrow. This is important because Google’s ATAP laboratory has some impressive plans for what it hopes to accomplish in the coming months, years, and decades. As Google constantly refreshed at Google I/O 2015, this isn’t about being successful, but rather about dreaming big and going for it – no matter the risks.
However, we know better than to believe that what Google is doing could be anything but a well-calculated and well-planned move to expand their reach and get into new and exciting markets. Names like Jacquard, Soli, Abacus and Ara have been getting thrown around, and some details were highlighted regarding the work that ATAP is doing within Google. However, the more impressive feature was the fact that Google is working with hundreds of companies located all over the world and their reach in ATAP alone spans continents.
Project Ara is in the smartphone space and is looking to completely re-envision what the smartphone will look like, and be like. On the other hand, there are some loftier projects, like one that involves turning your jeans into a smart machine, too. However, not everything Google is putting forward with ATAP is completely unreasonable in terms of how futuristic it is. In fact, it seems pretty reasonable to believe that Google is going to do something pretty fundamental with ATAP, in terms of doing something no one else has done before.
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Project Jacquard places a conductive wire throughout the fabric, making it ideal for interactive textiles. While we might not be thinking smart jeans like was previously mentioned, the potential for a product that delivers a solid performance is something that will be impressive in a fabric like this.
Meanwhile, Project Ara is a smartphone that would essentially be assembled by the user. The company is working with Qualcomm to make that a reality, but again, it just shows how versatile these pieces of technology are going to be, and while there isn’t a ton of evidence to suggest that it’ll work out well – there’s hope that it will at least turn a moderate profit and prove worthy for Google to take on in the first place.