Apple has finally announced its much-hyped music streaming service Apple Play at WWDC 2015. CEO Tim Cook took the stage unveiling the company’s revamped music service that’ll be powered by iTunes. The service will be available starting June 30th for $9.99 a month on iPhones, iPads, Macs, Apple TVs PCs, while it launches on Android this fall. There’s also a family plan that will be available for $14.99 a month for up to six members.
“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”
The service will allow users to stream their favorite artists, connect with them via social media, get recommendations and listen to curated playlists. The company claims that its newly announced service comes with a catalog of over 30 million songs, and users can stream any song or playlist they choose.
In addition, Apple Music also gets some nifty Siri integration. Users can ask it to play a particular artist or track, or they can directly ask Siri to, “Play me the best songs from 1994,” “Play the best FKA twigs song,” or “What was the number one song in February 2011?”, explains Apple in a blog post.
The company primarily focused on explaining the simple and hassle-free usage the service has to offer.
“Apple Music is really going to move the needle for fans and artists,” said Jimmy Iovine, founder of Beats. “Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”
Another feature that Apple showed off is called ‘Connect,’ mainly to promote artists as it allows them to upload their music, photos and videos on the service. Drake also came onstage to share his insights on the ‘Connect’ feature.
“The dream of being a new artist like myself five years ago and connecting directly with an audience has never been more close or reachable,” said Drake during the keynote.
Artists can share their photos, videos or upload a song while fans can comment, like and share it via Facebook, Twitter or email.
No doubt there are some cool features that Apple Music has on offer; though will they be enough to make Apple succeed. Spotify dominates the music streaming scene currently with over 60 million users, out of which 15 million are paid subscribers.
The big challenge for Apple would be make users sign-up even for a free trial, as it may attract a large user base to its service, as users still lack the faith to give paid service a try.