OnePlus earlier announced that its One smartphone will be available without those infuriating invites, and now the company has announced a $50 permanent price cut on its aging device One flagship phone.
The Chinese manufacturer last week announced that these discounts would be for a limited period only and will be valid only in the U.S and a handful of European countries, though on Monday announced that these discounted prices would now be permanent. According to this new offer, the 16GB White OnePlus One will now be priced at $249 in the US, while the 16GB Sandstone Black variant now gets a price tag of $299.
OnePlus says that these reduced price flash sales of the One last week turned out to be a phenomenal success, while the company also got a positive feedback from customers. “But we also know that some of you missed out on the sales. We want to ensure that all of our fans have the opportunity to get the Flagship Killer at this special price, which leads us to some big news: The OnePlus One now starts at $249, permanently,” announced the company on its blog post.
The company also explained how it was actually able to offer such a massive discount on the handset, largely due to “much more efficient level of operation.” OnePlus touts that it has been able to reduce the cost of components, production and assembly that eventually resulted in the discounted price.
As the manufacturer preps the launch of its much anticipated forthcoming flagship, this move could force them to alter its strategies and prepare for more inventory ahead of the launch of the OnePlus Two. As a $50 price cut is an attractive proposition and could sway some customers to rather stick with the One.
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Meanwhile, the company also announce its deal with Dropbox that’ll offer customers a 1-year Dropbox Pro subscription with the 64GB OnePlus One for $349, which usually comes at $10 a month. With Dropbox Pro subscription, users will be entitled to 1TB of cloud storage, image back-ups for OnePlus One, cross-platform compatibility and more.
For now, the company is planning to keep this bundled offer for a limited period only and will be eligible in the US, Canada and select European countries starting today.