Instagram on the web gets a slew of design tweaks. Now the desktop version features a cleaner, flatter interface along with redesigned profiles, feeds, and hashtag pages.

Instagram is no doubt one of the best instant photo sharing apps, however its desktop version appears rather bleak compared to its mobile counterpart. Though today, the company announced a revamped Instagram webpage fine-tuned for a better desktop experience with a cleaner minimal design.

With this new update for the desktop version, the revolving header section showcasing a selection of photos has been ditched, instead we have a simple bio header followed by a cleaner arrangement of photos. While the profile page now shows three large photos per row instead of those five tiny ones.

The homepage looks much cleaner and minimalistic now, with many of those gaudy colors and textures now revamped with simple lines and white spaces, though some of usually prefer staying away from too much white, as it hurts to look at, especially with larger screens. Moreover, this new layout will also be featured on hashtag pages along with the desktop feed. The new layout reminds us of the Grid apps owing to their simplicity. The move is most likely a ploy to attract more visitors to its desktop version.

“In addition, you can follow users, comment & like photos and edit your profile easily and directly from the Web. It’s a beautiful new way to share your Instagram photos!”, said Instagram in a blog post.

The new layout is now compatible with more or less every browser and will be rolling out today, while a complete roll out is expected by the end of the week. “If you don’t see your profile yet, be assured that you’ll see it in the next few days. We’re rolling out profiles to everyone on Instagram over the course of this week,” said Instagram

While earlier this month, Instagram announced that they are going to beef up ads on its wildly popular mobile photo app catering to all types of businesses, giving advertisers much more powerful tools at their disposal. Starting in June, Instagram will be rolling out a new feature that will give advertisers the power to direct their campaigns based on demographics, interests along with an API for managing campaigns more efficiently. Essentially following in the footsteps of its parent company.

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