Samsung is reportedly to push the launch of its next supersized Galaxy Note 5 to mid- August instead of September, a ploy to gain leverage over Apple's next offering.

Samsung is reportedly planning to push the launch of its Galaxy Note 5 phablet to mid-August instead of September, according to Wall Street Journal citing ‘a person familiar with the matter.’ This would mark a key shift in Samsung’s launch strategy, as both the Galaxy Note 4 and Note Edge were announced in September last year.

To recall, Apple announced its first large screen phone with the iPhone 6 Plus last year, triggering demand for super-sized phones and overtaking Samsung in terms of market share for a short period. Hence, pushing the Galaxy Note 5 launch date in mid-August gives the Korean manufacturer a small window of opportunity to woo buyers before Apple unveils its next iPhone models, which is usually around the start of September.

Notably, Samsung unveiled the 5.7-inch Galaxy Note 4 on September 3 last year, though did not go on sale until October 2014. On the contrary, Apple unveiled the iPhone 6 and iPhone 6 Plus on September 9 last year, though it went on sale in just about a week’s time on September 19, giving the Cupertino giant almost a month to promote its new line up and gain consumer interest. Moreover, the trend of large-sized smartphones started gaining momentum as consumers were opting for phablets instead of the regular tablets.

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Samsung’s launch strategy to mid-August could help the Korean manufacturer gain leverage this time around. The upcoming launch event of the Galaxy Note 5 is being planned for the US only, though neither a specific date nor the place has been decided as of yet, notes WSJ.

The sudden surge of iPhones in China coupled with the spawning of Chinese manufacturers including the likes of Xiaomi and Huawei is primarily the reason Samsung’s market share has gone down. The Korean giant sold 81.1 million smartphones in the first quarter of 2015, down by 4.4 million units compared to the same period a year before.

See Also: Apple aims to sell 85-90 million new iPhones by the end of 2015 : WSJ.

Hence, to regain lost ground, Samsung is reportedly reducing the number of phones its sells in 2015 to focus more on its flagship models, including the Galaxy Note 5. Earlier reports indicate that the new phablet retains the same 5.7-inch screen found on its predecessor, though will get the new Exynos 7244 chipset.

While Apple’s next iPhone models will most likely be an update of the last year’s models offering certain improvements like a faster processor, a better camera along with Force Touch technology that responds according to the pressure of your touch.

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