Microsoft is hosting launch parties of its upcoming Windows 10 in as many as 13 countries around the globe, to showcase Windows 10 and its features.

As we approach the launch of the Windows 10 on July 29, Microsoft is letting its users know how it intends to celebrate the launch of its next operating system. The Redmond giant has announced that it plans to host grand launch parties in a total of 13 countries around the globe which include New York City, Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, Sao Paolo and London.

“From the beginning, Windows 10 has been unique – built with feedback from our fans, delivered as a service and offered as a free upgrade. Our approach to launch is also unique – focused on a more aspirational goal, inspired by Windows 10,” said Microsoft.

These host launch parties are primarily aimed at giving customers a taste of the new operating system, along with lucky draws and giveaways.

“Microsoft Stores will celebrate the launch of Windows 10 in more than 110 stores in the U.S., Canada and Puerto Rico. In select Microsoft Stores, fan celebrations will feature Windows 10 pop-up demo experiences, prizes, giveaways and more. Answer Desk services and free in-store workshops will help people learn how to get the most out of Windows 10,” explains Microsoft.

In addition, as a part of an initiative called Upgrade Your World, the Windows maker will donate $10 million in charities which include CARE, Code.org, Keep a Child Alive, the Malala Fund, Pencils of Promise, Save the Children, the Special Olympics, the Global Poverty Project and the Nature Conservatory.

“We are partnering with 10 global and 100 local nonprofits to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes,” Microsoft added.

Windows 10 will initially be available to the five million beta testers – dubbed as Windows Insiders – before the general availability of the operating system. The Redmond giant has a lot riding on the success of Windows 10, as its predecessor Windows 8/8.1 largely failed to impress hardcore Windows loyals leaving them slightly baffled with the Metro UI, which was more mobile-driven as it introduced touch computing which was rather hard to adapt for a majority of users.

With Windows 10, Microsoft wants to bring back that desktop experience Windows fans have long been longing for, along with a touch of modern features and enhancements like digital assistant Cortana and the new Edge browser. Apparently, it’ll also be the last version of Windows, and for the first time the company will be providing it as a service model and roll out updates, and feature upgrades as per requirements.

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